A proposed law stipulates that no “pets for sale” advertisement may be published before a complete in-depth paid registration with a corresponding sales tax number. The key is the enforcement mechanism; severe penalties are for websites and publications ACCEPTING unpermitted ads.
Legitimate websites and publications will be forced to comply due to severe penalties and fines for accepting ads from illicit sources.
It is inevitable that lawbreakers will not be willing to or have the ability to legally comply which eliminates their ability to place ads. Without advertising, there are no sales and profits.
The result is the beginning of the end of the backyard breeding epidemic.
John Ross, Director of LA Pets Alive, Inc., a non-profit animal welfare organization behind this initiative, said, “Backyard breeders and puppy mills cannot make money or survive without advertising.
Before any website or journal accepts a "pet for sale" ad, this law will require in-depth registrations with corresponding sales tax numbers. All disclosures will require photo identification, verifiable location and veterinary health certificates for each pet offered for sale.
Failure to fulfill any of these reasonable requirements means backyard breeders have nowhere to promote their illicit activities.”