The rise of Scams and Backyard Breeder ads is putting the lives of shelter dogs in jeopardy. This advertising epidemic has now become the second biggest racket in the underground economy. Animal shelters and rescues are struggling as they are inundated with adoptable pets, but they must contend with Puppy Mills and Backyard Breeders that are flouting regulations.
Despite Craigslist's rules against selling animals, over 10 million "pets for sale" ads are estimated to be published annually on numerous websites nationwide.
The lack of scrutiny on platforms like Facebook, Craigslist, and others allows Backyard Breeders, Puppy Flippers, Mills, and Scammers to operate with impunity.
Pressure from both the law and the public previously compelled Craigslist, Backpage, and others to halt their "erotic" and "adult" services advertising.
Although most animal welfare organizations advocate for an end to Puppy Mill and Backyard Breeder ads, their pleas have largely been disregarded and most of the legislation they promote has proven unenforceable.
A proposed regulation seeks to mandate transparent registration and corresponding sales tax numbers before any "pets for sale" advertisements can be placed. This is aimed at holding backyard breeders, scammers, and the enabling websites and publications accountable.
By prohibiting pet sales advertisements unless they comply with the regulations, and penalizing the ACCEPTANCE of non-compliant ads, the aim is to drastically reduce scams, backyard breeding, and Puppy Mills.
Hefty civil penalties will dissuade websites and publications from accepting ads from those who fail to register.
In addition to legislative action, private enforcement may also be pursued, as California courts have recently upheld the ability of SPCAs to enforce certain animal regulations.